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Motive Products was formed in 1998 when Matt Newman needed to bleed the clutch on his BMW. When he found that there was no effective tool on the market for under $200, the Power Bleeder was born. Over the last 10 years, the Power Bleeder has been used by racers, enthusiasts, home mechanics, and professional mechanics; men and women, young and old. Many of these people have little or no experience in bleeding brakes. The Power Bleeder has been universally praised as an effective tool that is simple to use and very cost efficient.