Since 1952
America's Oldest Speed Shop ®
Speedway Motors Bill Smith

Get Email Deals

Join now for email specials and news

Sign Up for Special Email Offers

Congratulations! You’re now on the Speedway Motors e-mail list and will start getting new product information and offers.

Look in your inbox for an exclusive offer just for new email subscribers!

For a more personalized email experience please tell us more about yourself and your car.

Update Email Preferences

Use the following form to update your email preferences. For a more personalized email experience be sure to tell us more about yourself and your car.

Sign Up for Special Email Offers

Sign up to the Speedway Motors e-mail list to start getting new product information and offers.

Exclusive offers will arive in your inbox just for new subscribers!

For a more personalized email experience please tell us more about yourself and your car.

* Required Fields
Email
*
Retype Email
*
First Name
*
Last Name
Select Country
City

Tell us about your interests...

To help us bring you the most relevant offers and updates, please let us know what your passions are.

Garage Sale Specials
Special deals on select race and street products.

Circle Track
Keep on track with specials on quality parts for modifieds, hobby stocks & other stock car classes.

Sprint & Midget
Specials on products for sprint cars, midgets and mini sprints.

Street Rod
Stay informed about specials on our street rod and muscle car products.

T Bucket
Product news and specials on T-Bucket kits and accessories.

Gearhead Apparel & Gifts
Show off your gearhead pride with apparel and gift items.

Muscle Car
Specials on our expanding line of muscle car parts & accessories.
Birthday
(01/01/1965)
Make
Model
Year

To ensure email deliverability please add Speedway@SpeedwayMotors.com to your safe sender list.

Order a Free Catalog

Click here to request
one of Speedway's FREE catalogs!

Order a free catalog

Here to Help You

To speak with a knowledgeable rep,
Call: 800.979.0122
Order Line (CST)
7am - 10pm - Every Day!
Race and Rod Tech Support
M-Fri 8am - 5pm
Customer Service
M-Fri 8am - 5pm
International Customers Call:
1.402.323.3200
Testimonials

Testimonials

Click Here to read what other customers have to say about us!

Visit the Museum of American Speed

"... the very best racing museum in the country." Click Here

60 Years of Speed - Speedway Motors


The history of Speedway Motors can be traced to the childhood of its founder and owner, "Speedy" Bill Smith. Born in Lincoln, Nebraska, Bill developed an early passion for performance. He began racing motorcycles as a teenager in the late 1940s, transitioning to cars in 1948. Bill was smart enough to recognize his limits as a driver, and after a few races behind the wheel of roaring roadsters he decided to concentrate on building and campaigning race cars instead. He has owned and sponsored countless cars in all forms of motorsports in the decades since.

Speedy Bill's entrepreneurial streak was established when he started his first business - a hauling service - at age 14. In 1952, with a degree in education from Nebraska Wesleyan University, 22-year-old Bill decided to forego teaching and pursue his love of cars and racing by opening Speedway Motors, one of the Midwest's first speed shops. The company opened in a tiny building at 2232 "O" Street, Lincoln's main drag.

Speedway Motors grew quickly, expanding into a 5,000 sq. ft. building near 17th and "N" streets in 1954. By the early '60s the company had also opened its own fiberglass manufacturing facility for making street rod and race car bodies and parts.60th Anniversay Speedway's reputation for quality products, great service, and low prices kept it growing through the decades, culminating in a move to its current corporate campus at the turn of the century.

For a more in-depth look at the history Speedway Motors has created - not to mention some very cool vintage photos - click on the decade tabs below, or check out our racing and street rod milestones pages.




Bill Smith opened Speedway Motors in 1952 with help from a $300 loan from his wife, Joyce. Perhaps the only thing smaller than the company's original 400 sq. ft. headquarters was its local client base - Lincoln's rodding and racing scenes were pretty limited.1950
Bill tirelessly marketed his new company throughout the region, however, and attracted customers through advertising and by offering quick mail-order service. By 1954, Speedway Motors had grown enough to expand into a 5,000 sq. ft. facility at 1719 "N" Street.

Bill's racing endeavors helped keep the Speedway Motors name out in front of racers and the public. His purple 4x stock cars were familiar sights on dirt tracks throughout the Midwest, and were regular winners with drivers like Lloyd Beckman at the wheel. In 1956, Bill and employee Bob McKee built one of the first Pontiacs in NASCAR, which was driven by future Hall of Famer DeWayne "Tiny" Lund.1950
Drag racing also took off in the '50s, and Bill successfully campaigned cars powered by Ford Flatheads and newer Oldsmobile, Chevy, and Chrysler V8 engines. During this same time period, Bill began experimenting with fiberglass as a means for building lightweight racecar bodies - a move foretelling things to come.

In addition to racing, Speedway Motors found success helping the area's hot rodders soup up their street-driven rides. According to Bill, two of the most popular aftermarket performance items in those early years were floor-mounted shifters and Fenton's "Hollywood" dual exhaust packages.1950
Of course, performance engine parts like camshafts, intake manifolds, and cylinder heads were sought after, too, along with chrome-plated accessories that helped rodders dress up their cars "just like the ones in the magazines."1950


By the 1960s, Speedway Motors was becoming an established name in motorsports and hot rodding. The company's 10-page catalog and ongoing racing involvement attracted enough business to allow the "N" Street headquarters to grow to 20,000 sq. ft. in 1962. In addition to a storefront and warehouse, Speedway Motors now had full-service engine and muffler shops. 1960

Speedway began the decade as a dominant force on the local racing scene. The company-sponsored 4x sedan, built by "Speedy" Bill and driven by Lloyd Beckman, won a record 16 features in a row at Lincoln's Capitol Beach Speedway and took home the Nebraska Modified Racing Association championships in 1960 and '61. The same car won the 1961 IMCA Five State championship in Spencer, Iowa.

On the street, T bucket roadsters were all the rage, thanks in part to the roadster driven by Edd "Kookie" Byrnes on the TV series 77 Sunset Strip. This is where Bill's early experience in fiberglass paid off.1960
He already had 'glass T roadster bodies in production as the trend exploded, and he was soon able to pair them with new purpose-built frames to create some of the first "kit" packages in rodding. Speedway Motors opened its own 20,000 sq. ft. fiberglass plant in 1962 to build T buckets, sprint car bodies, and an ever-expanding line of fiberglass racing parts.

The central western states emerged as the hub of sprint car racing as the 1960s marched on, and Speedway Motors was always out front with the cars and parts it developed.1960
In 1968, Bill met a young racer from California named Jan Opperman who was looking to race sprint cars. Few people wanted to take a chance on this wild-looking long-haired kid, but Bill put him in a Speedway sprint car in 1969, where he went on to win the 1969 Big Car Racing Association (BCRA) championship. This was just the beginning of a very successful relationship between Smith, Speedway and Opperman.


The 1970s was a busy decade for Speedway Motors, especially on the track. In 1971, Lloyd Beckman won the NMRA championship and finished runner-up in the BCRA. Jan Opperman continued to be a force to be reckoned with, winning three features in a row at the 1974 IMCA Winter Nationals in Tampa, Florida.1970
The following year he earned his second BCRA championship and took IMCA runner-up honors. In 1976, Opperman made history by outrunning 56 of the country's best USAC sprint teams on his way to winning the Hulman Classic. Dubbed "The Race that Changed the World," Opperman's victory was a huge shot in the arm for so-called "Outlaw" racers. A couple years later, Doug Wolfgang earned 26 feature wins and won the 1978 Knoxville Nationals - the Indy 500 of sprint cars - driving Bill's 4x car.

The 1970s saw a resurgence in street-driven hot rods as the National Street Rod Association was formed and grew in popularity. Speedway Motors was an early supporter of the organization, and today is recognized as the oldest vendor at the annual Street Rod Nationals.1970
In addition to its popular T-bucket kits, Speedway began offering reproduction '32 Ford roadster bodies and many other fiberglass street rod parts, not to mention frames, chassis components, and countless other pieces to help street rodders build safe, reliable cars. In 1977 and '78, Bill Smith served on the board of directors of the Specialty Equipment Market Association (SEMA).

Speedway's continued success and growth spurred another company move in 1978, this time to a 75,000 sq. ft. complex just off of Van Dorn Street in southwest Lincoln.1970
The new facility set the stage for even more expansion in the decades to come.


As street rodding continued to grow in the 1980s, "Speedy" Bill took notice and made business decisions that helped Speedway Motors keep pace. In 1983, Speedway bought the Mr. Roadster company, expanding its line of components and accessories for street rods. Two years later, Hot Rod magazine featured Speedway's new '32 Lo-Boy roadster kit on its cover - not once, but twice - while completing a five-month buildup series.1980
The Lo-Boy was a rodding innovation at the time, combining the classic '32 Ford roadster lines with a contemporary frame design in easy-to-assemble kit form. Hot Rod called it "a kit that will create newfound interest in hot rodding by appealing to the pocketbooks of entry-level enthusiasts." Two decades later, the kit remains a popular Speedway offering.

In 1987, Speedway Motors acquired two more companies - Beverly Hills Pedal Car and Safety Racing. "Speedy" Bill has always been a safety advocate, so the Safety Racing product line was a natural fit with Speedway's offerings.1980
The pedal car business helped diversify the company while also speaking to Bill's avid interest in vintage automotive toys and memorabilia. In time, this "side business" would become Blue Diamond Classics, a separate division of Speedway that currently sells vintage-style pedal cars, restoration parts, accessories and graphics.

Bill Smith teamed up with General Motors Engineer Ed Mosher in 1988 to create the "Coors Extra Gold Draft" $1 million '32 Ford Roadster, a high-tech showpiece powered by a jet helicopter turbine engine.1980
With independent front and rear suspensions, four-wheel steering, countless electronic features, and a curb weight of just 990 pounds, the state-of-the-art roadster showed just how far street rods could go at the time. Coors toured the sleek black roadster around the nation for three years.

Despite its growth in street rodding, racing was still Speedway's primary market. In 1982, Carson Smith, Bill's oldest son, became crew chief for Speedway's famed 4x sprint car, and 55-year-old driver Lloyd Beckman wheeled it to the track championship at Lincoln's Midwest Speedway. In 1989, Carson and his youngest brother, Jason, fielded a Lola-Chevrolet in the American Indycar Series championship. With Robby Unser at the wheel, the Speedway-sponsored car won 12 races and set five track records on its way to capturing the title.


Speedway kicked off the '90s with a bang by making a record-setting blast across the Bonneville salt.1990
During the 1990 Speed Week, builder John MacKichan and driver Tim Schulz pushed the bright red Speedway Motors streamliner to 326.17mph, a new record for a small-block Chevys.1990
This was an early indicator that it would be another great racing decade for the company.

In 1992, Danny Wallace won 29 feature races and the International Motor Contest Association (IMCA) championship in a Speedway-built IMCA Modified, a car that had been featured on the cover of Stock Car Racing magazine earlier the same year.1990
Beyond the oval track, Speedway got involved in the fabled Pikes Peak Hill Climb. First, Carson Smith designed the "Winged Wonder," which Robby Unser piloted to wins in 1992 and '94. Next, Carson designed a Chevrolet Motorsports-backed S-10 pickup, which won the Pikes Peak truck class in 1995 and '96. After Chevrolet introduced an all-new Corvette in 1997, Carson created a version that won the unlimited class at Pikes Peak in 1998.

Like most hot rodders, "Speedy" Bill has always been a collector. Throughout his years of racing and rodding he has quietly amassed an incredibly extensive collection of aftermarket parts, race engines, cars, toys, and automotive memorabilia. In 1992, these acquisitions were formally organized into the Smith Collection, a federally recognized 501(c)3 museum dedicated to preserving significant artifacts of American racing and performance history. The collection quickly became a significant attraction at Speedway's facilities.


Speedway Motors raced into the new Millennium head first by moving into a massive new corporate campus near downtown Lincoln.2000
The 520,000 sq. ft., 46-acre facility would allow the company to realize unprecedented growth, and the technologically advanced call center and warehouse provided the capacity to process and ship record numbers of orders without sacrificing Speedway's signature speedy delivery. By this time, Speedway was being recognized not only as America's oldest speed shop, but also one of the world's largest.

Speedway's new location provided vastly improved facilities for the Smith Collection Museum of American Speed, as well. It is now housed in a 135,000 sq. ft., three-story building across the parking lot from Speedway's headquarters.2000
The world-class museum presents a continuous chronology of automotive racing engine and performance equipment development, with displays of rare and one-of-a-kind race cars, engines, prototype equipment and specialty parts. There are also thousands of pieces of toys, accessories, collectibles and additional automobilia.

Speedway's Lo-boy roadster kit, first introduced in the mid-1980s, showed its staying power by serving as the basis for Street Rodder magazine's popular SpeedRodder build-up series in the early part of the decade. Interestingly, the car would go on to be honored as one of 2001's "100 Best" by Rod & Custom magazine.2000
"Speedy" Bill's personal '57 Chevy custom rod, built by local craftsman Dale Boesch, received the same honor. "Speedy" Bill, meanwhile, found himself being inducted into various motorsports and hot rodding hall of fames, as detailed in our honors and achievements page.

After more than five decades in business, Speedway Motors' continued growth and success are the result of the business principles it was founded upon: giving car enthusiasts quality components at affordable prices with quick delivery and courteous service.2000
The company's countless achievements are also the culmination of "Speedy" Bill Smith's tireless work ethic, expertly summed up by the man himself: "The smart guy will outsmart himself. The lucky guy will run out of luck. The money guy will never have the desire. But hard work will take you anywhere you want to go!"


After six decades in business, Speedway Motors' continued growth and success are the result of the business principles it was founded upon: giving car enthusiasts quality components at affordable prices with quick delivery and courteous service.2010

2010
The company's countless achievements are also the culmination of "Speedy" Bill Smith's tireless work ethic, expertly summed up by the man himself: "The smart guy will outsmart himself. The lucky guy will run out of luck. The money guy will never have the desire. But hard work will take you anywhere you want to go!"